Privacy Policy

1. Introduction

At Samagra Associates ("Samagra Suvidha", "we", "us", or "our"), we value your trust and are committed to protecting your privacy and personal information.

This Privacy Policy explains how we collect, use, process, store, share, and protect your personal information when you access or use our website, mobile application, and related services (collectively referred to as the "Platform").

It also explains how we use third-party analytics services, including Google Analytics and Microsoft Clarity, to understand user interactions and improve the performance and usability of our Platform.

By accessing or using our Platform, you acknowledge the practices described in this Privacy Policy. Where required by applicable law, we will obtain your consent before processing personal data for purposes that require consent.

2. Information We Collect

We may collect the following categories of information when you register, browse, make purchases, or interact with our Platform.

2.1 Personal Information

• Full name.
• Email address.
• Mobile phone number.
• Billing and shipping addresses.
• Account registration and profile information.
• Other information voluntarily provided by you.

2.2 Payment Information

When you make a purchase, payment-related information may be processed through secure third-party payment gateways.

This may include:

• Payment method and transaction reference.
• UPI transaction information.
• Credit or debit card payment details processed by payment providers.
• Net banking transaction information.
• Payment confirmation and status.

We use payment service providers to process transactions securely and do not intentionally store complete card credentials on our Platform.

2.3 Transactional Information

• Order and purchase history.
• Products purchased.
• Payment and transaction records.
• Delivery information.
• Cancellations, returns, and refunds.
• Customer service interactions.

2.4 Technical and Usage Information

When you access our Platform, certain technical and usage information may be collected automatically, including:

• IP address.
• Device type and operating system.
• Browser type and version.
• Device or browser identifiers.
• Approximate geographical location inferred from technical information.
• Pages visited and time spent on the Platform.
• Navigation patterns and interaction events.
• Referring websites and traffic sources.
• Cookies and similar tracking technologies.
• Technical errors, performance information, and application usage data.

2.5 Optional Information

We may collect additional information that you voluntarily provide, including product reviews, ratings, feedback, shopping preferences, wish lists, and responses to surveys.

3. Purpose of Collection

We collect and process information for legitimate business and operational purposes, including:

• Processing orders, payments, deliveries, returns, and refunds.
• Creating, maintaining, and managing user accounts.
• Providing customer support and resolving complaints.
• Personalizing your shopping experience and product recommendations.
• Sending transactional notifications and service updates.
• Sending promotional offers and marketing communications where permitted or consented to.
• Preventing fraud, unauthorized access, and misuse.
• Complying with applicable legal and regulatory requirements.
• Monitoring website and application performance.
• Understanding user behaviour and identifying usability issues.
• Analysing traffic, navigation patterns, and engagement.
• Improving Platform functionality, accessibility, and overall user experience.

We use analytics information primarily to assess and improve the quality and effectiveness of our digital services.

4. Legal Basis for Processing

We process personal information in accordance with applicable Indian data protection requirements and other laws that may apply.

Depending on the circumstances, processing may be carried out:

• With your consent, where consent is required.
• To provide services and complete transactions you request, where permitted under applicable law.
• To comply with applicable legal and regulatory obligations.
• For other purposes permitted under applicable data protection laws.

Where required, we provide an opportunity to withdraw consent, subject to applicable legal and operational requirements.

5. Data Sharing and Disclosure

We may share relevant personal information with trusted third parties when necessary to operate our Platform, fulfil transactions, provide services, or meet legal requirements.

These parties may include:

Service Providers: Payment gateways, logistics providers, delivery partners, hosting providers, technical support providers, and other service partners.

Analytics Providers: Third-party analytics providers, including Google LLC (Google Analytics) and Microsoft Corporation (Microsoft Clarity), which process relevant technical and usage information to provide analytics and performance insights.

Business Partners: Partners involved in offers, loyalty programmes, and promotional activities, where permitted and subject to applicable consent requirements.

Government and Regulatory Authorities: Authorities, courts, or law enforcement agencies where disclosure is required or permitted by law.

We do not sell personal information to third parties as an independent commercial data product.

Third-party service providers may process information in accordance with their applicable terms, privacy practices, and contractual obligations.

6. Data Retention

We retain personal information for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy or as required by applicable law.

Retention periods may vary depending on the nature of the information.

• Transaction records: Retained in accordance with taxation, accounting, and other legal requirements.
• Account information: Retained while your account is active and for any further period required for legitimate operational or legal purposes.
• Marketing information: Retained until consent is withdrawn or the information is no longer required, subject to applicable law.
• Analytics information: Retained according to our configured analytics retention settings and the applicable retention practices of third-party analytics providers.
• Customer support records: Retained as reasonably necessary to resolve requests, disputes, and operational issues.

When information is no longer required, we take appropriate measures to delete, anonymize, or securely dispose of it, subject to legal obligations.

7. Security Measures

We implement reasonable technical and organizational security measures to protect personal information against unauthorized access, alteration, disclosure, misuse, or loss.

These measures may include:

• Encryption and secure communication protocols.
• Secure payment processing through third-party payment gateways.
• Access controls and authorization mechanisms.
• Restricted access to personal data.
• System monitoring and security reviews.
• Appropriate security practices for third-party integrations.
• Privacy-related configuration of analytics services.

Although we take reasonable precautions to protect personal information, no internet-based system can guarantee absolute security.

8. Your Privacy Rights

Subject to applicable law, you may have the right to:

• Request information about the personal data we process.
• Request corrections to inaccurate or incomplete personal information.
• Request deletion of personal information, subject to applicable legal requirements.
• Withdraw consent for processing activities that rely on consent.
• Opt out of promotional communications.
• Raise concerns regarding the handling of your personal information.
• Exercise applicable grievance and complaint rights under Indian data protection laws.

You may contact us using the details provided in the "Contact Us" section to submit a privacy-related request.

We will review and respond to requests in accordance with applicable legal requirements.

9. Cookies and Tracking Technologies

Our Platform uses cookies and similar technologies to support its functionality, enhance user experience, and understand how visitors interact with our services.

These technologies may help us:

• Maintain essential Platform functionality.
• Remember certain user preferences.
• Understand visitor activity and navigation.
• Evaluate website and application performance.
• Identify technical errors and usability issues.
• Improve content and services.
• Support relevant recommendations and advertising activities, where applicable.

We may use different categories of cookies and tracking technologies.

Essential Cookies: Used to support core functionality, account sessions, security, and other necessary operations.

Analytics Cookies: Used to understand visitor behaviour, track engagement, analyse traffic, and improve performance.

Preference Cookies: Used to remember selected settings and user preferences.

Advertising Cookies: Where applicable, used to support or measure advertising activities, subject to relevant privacy requirements.

Users may manage or disable cookies through their browser settings. Where a cookie-consent management feature is provided, users may also manage their preferences through that feature.

Disabling certain cookies may affect some Platform features. Disabling non-essential analytics cookies should not prevent access to essential Platform functionality.

Where required by applicable law, non-essential tracking technologies will be activated only after the necessary consent has been obtained.

10. Google Analytics

We use Google Analytics, including Google Analytics 4 (GA4), a web analytics service provided by Google LLC, to measure and understand how users interact with our Platform.

Google Analytics helps us understand visitor traffic, usage trends, user engagement, and the performance of website and application features.

Information Collected Through Google Analytics

Depending on our configuration, Google Analytics may collect information such as:

• Pages and screens visited.
• Session duration and engagement.
• Browser and device characteristics.
• Operating system information.
• Approximate geographical location.
• Traffic sources and referrals.
• Navigation events and interaction patterns.
• Website and application performance metrics.
• Cookies, application-instance identifiers, and similar analytics identifiers, where applicable.

Purpose of Using Google Analytics

We use Google Analytics to:

• Monitor overall Platform traffic.
• Understand how visitors discover and use our services.
• Identify frequently visited pages and features.
• Analyse navigation and engagement trends.
• Measure the effectiveness of content and features.
• Improve Platform performance and usability.
• Make informed decisions about future improvements.

Google Analytics uses cookies or similar technologies, depending on the implementation, to collect and process analytics information.

Google may process analytics information in accordance with its applicable privacy policies and service terms.

For additional information, please refer to:

Google Privacy Policy: https://policies.google.com/privacy

How Google uses information from sites or apps that use its services:
https://policies.google.com/technologies/partner-sites

11. Microsoft Clarity

We use Microsoft Clarity, a website behaviour analytics service provided by Microsoft Corporation, to understand how users interact with our Platform and identify opportunities to improve usability, navigation, and performance.

Microsoft Clarity provides visual and behavioural analytics that help us understand how visitors experience the website.

Information Collected Through Microsoft Clarity

Depending on the implementation and privacy settings, Microsoft Clarity may collect information such as:

• Pages visited and navigation paths.
• Mouse clicks and interaction patterns.
• Scrolling activity.
• User interaction events.
• Device and browser information.
• Screen or viewport information.
• Session duration and general usage patterns.
• Cookies and similar technical identifiers.
• Session recordings and heatmap-related interaction data.

Session Recordings and Heatmaps

Microsoft Clarity may provide session recordings that visually represent how visitors interact with website pages, including navigation, clicks, and scrolling behaviour.

These recordings are used to understand the user experience and identify potential usability issues.

Heatmaps may also be used to identify the areas of a page that receive more user attention or interaction.

We use these features to:

• Improve page layouts and navigation.
• Identify usability and accessibility issues.
• Understand user interaction patterns.
• Detect areas where users experience difficulties.
• Improve website and application performance.
• Enhance the overall customer experience.

We seek to protect personal and sensitive information through appropriate masking and privacy configurations.

Microsoft Clarity may use cookies and similar tracking technologies to provide these analytics capabilities.

Information collected through Microsoft Clarity may be processed by Microsoft in accordance with its applicable policies and service terms.

For additional information, please refer to:

Microsoft Privacy Statement: https://privacy.microsoft.com/en-us/privacystatement

Microsoft Clarity Privacy Information: https://clarity.microsoft.com/privacy

12. Analytics Data Processing and User Choices

Google Analytics and Microsoft Clarity are third-party services that help us understand Platform usage and improve the digital experience.

Depending on the services and configurations involved, analytics-related information may be processed or stored on servers located outside India.

We aim to limit analytics-related collection and processing to information reasonably necessary for the stated purposes.

We do not intentionally send passwords, payment card details, or other sensitive form contents to our analytics providers.

Where applicable, users may control analytics tracking through cookie-consent preferences or browser settings.

Users may also review the privacy information and available controls provided by Google and Microsoft.

Withdrawal of consent, where applicable, will affect subsequent processing that relies on that consent, subject to applicable legal requirements.

13. Children's Privacy

Our Platform is not intended for independent use by individuals under the age of 18 without appropriate parental or guardian involvement.

We do not knowingly collect or process children's personal information in circumstances prohibited by applicable law.

Where processing of children's personal information is permitted and requires parental or guardian consent, we will follow the applicable legal requirements.

If we become aware of unauthorized collection of a child's personal information, we will take appropriate steps to address the matter.

14. Advertising and Third-Party Links

Our Platform may contain links to third-party websites, applications, and services.

These external platforms may have their own privacy policies and data-handling practices. We encourage users to review the policies of external websites before providing personal information.

Where we use third-party advertising services, such services may use cookies, device identifiers, or similar technologies to deliver or measure advertising, subject to applicable law and consent requirements.

Advertising-related processing, where implemented, may be separate from the analytics activities described in this Privacy Policy.

Google Analytics and Microsoft Clarity are used for analytics and user experience measurement as described above. Their inclusion in our Platform does not, by itself, mean that all information collected through them is used for advertising.

15. Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, technology integrations, business practices, or applicable legal requirements.

When significant changes are made, we may notify users through the Platform, email, or other appropriate communication channels.

The updated Privacy Policy will be published on this page with a revised "Last Updated" date.

We encourage users to review this page periodically to remain informed about how their personal information is handled.

16. Contact Us

If you have any questions, concerns, complaints, or requests regarding this Privacy Policy or the processing of your personal information, please contact us.

Samagra Associates (Samagra Suvidha)

Email: support.samagrasuvidha@gmail.com

Phone: +91-9653313195

We will review privacy-related inquiries and respond in accordance with applicable requirements.